Jun 252008

Obviously the World of Warcraft isn’t, and isn’t going to be, free to play, as interesting as that thought might be. But it seems that Bliz actually considered such a model (possibly ad supported,) then dumped it as being non-sustainable.

I happen to agree that a paid model is the way to go if you want to seriously develop a game. Whether of not we agree on the exact direction that Bliz takes with WoW I think we can all agree that they do a lot of support and development work so those few bucks 😉 that they pull in each month get put to use.

Here’s the clip, from Massively.com:

Blizzard’s own Rob Pardo recently dropped something of a bombshell about World of Warcraft at the Paris GDC event when he revealed in a keynote that the game was originally planned as a free-to-play experience. He also adds that, “We didn’t want to charge a subscription, but as we researched market conditions, we realized that wouldn’t support us.”

Here’s the rest of the article: WoW Originally Planned as Free to Play

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